REALTY PLUS REAL ESTATE
brings many online services to your finger-tips. Some of our instantly available
information is outlined below.
Dedicated Relocation Specialists
are assigned to
each outgoing family. These are associates who maintain a high level of
dedication to the transferee/seller. They are knowledgeable of
the market, committed to presenting your property with superior
technology, the best presentations and marketing available.
will find another Relocation Specialist in the area you plan to
move to. This ensures that you won't get "the new kid on
the block" agent.
Online Real Estate Listings
can be searched
by MLS number, address, price, location or unique short address for each
property. You will find mapping, multiple images and even panoramic virtual
tours on these listings. This is to assure the maximum benefit for both the
seller and the buyer.
Value Added Services and Technology
REALTY PLUS Real Estate Provides:
info text messaging to Buyer's
numbers for listings/Call
Property Online Tours/Websites for each listings
Voice/Video of homes
flyers for property
E-mail Systems to Buyers and Agents
National Listing Exposure
Area Association of Realtors and Greater Smoky Mountain
Association of Realtors Multiple
Highly Ranked Internet Presence:
You will have the power of one
areas foremost local and national real estate web-sites with maximum worldwide exposure twenty-four
hours a day, seven days a week. Your home is now marketed to a much larger
audience of buyers. Our inter-connected websites are actually an on-line information
center. In this age of lightning speed information, buyers are able to receive instant
information on YOUR listing, the surrounding area, including maps, weather
reports, vacation spots, schools, medical facilities, shopping, University of
Buyers, at their leisure really enjoy being able to immediately see a photo of
new homes on the market; traditional marketing canít match the nearly
instantaneous gratification the Internet OR texting (SMS) that we offer.
We make it easy for them to find YOU with our Internet, National and Local
We advertise a personal 1-800 number that broadcasts a personalized
pre-recorded message about your property. Prospects simply call the 1-800 number
any time, day or night and receive information about your property's special
features and benefits. We also capture the phone number used and it is
texted to me immediately. We are then able to follow up with the
prospective buyer leads.
Creating a ďbuyer eventĒ
such as an open house or
Realtor's tour can stir
interest in your property. We can schedule and advertise times when prospective
buyers or Realtors are able to view the property.
Home Warranty means Peace-of-Mind
REALTY PLUS Real Estate
is proud to offer to their clients the
protection plan. The sellerís
coverage begins when the home is listed and is in effect until the property goes
under contract, at no cost to the seller. The seller can choose to offer this
warranty protection to the buyer, for one full year from closing date. By offering the
warranty, the seller can gain a marketing advantage over competing properties.
In addition, the warranty helps eliminate post-sale disputes. The buyers will
enjoy peace-of-mind from unexpected repair costs and only have a small co-pay
instead of a large "hit". One yearís repairs or
replacement is just a phone call away and the policy is renewable by the buyer.
Consistent Advertising of your property.
There are many ways that
REALTY PLUS Real Estate
prospective buyers to your property. In addition to
your personal website for your
property, we blast your listing/website to every place on the internet that has
value as a seller.
Brochures are designed exclusively for your property with multiple photographs
and descriptions highlighting the best features.
Increase Exposure. Technology is rapidly changing the way real estate is bought
and sold. Virtually every listing is now available on the Internet, and most people start their
property searches online. Today's buyers and sellers now expect
the convenience and time savings that virtual tours provide. Virtual tours are
online presentations that allow the potential buyer to view the property before
doing an onsite visit. Qualified buyers can view the most important features of
your property when deciding to buy.
2 Multiple Listing Services
(KAAR & GSMAR)
This makes it easier to reach a
very large number of prospective buyers through the Internet. Quite simply, itís
a system under which participating MLS members agree to share information on the
sale of houses listed and sold by participating brokers. More real estate agents
and people are able to see your listing locally.
I have too
much Marketing information to list here, and it changes as the technology
changes. Please call today for and appointment and I will be happy to show
what is new and what has improved.
Fair Market Value:
Properly priced homes will sell
It is important to keep in mind that in any market, homes sell based on three
main factors: price, exposure and condition. The single most important
ingredient in selling your house is pricing it correctly. You must start
thinking about your house objectively, not emotionally, as a product which must
compete against every similar products on the market. We also need to take
into consideration the market of FORECLOSURES and SHORT SALES, which will be
competing for that buyer.
Comparative Market Analysis
will give you
the reliable information you need to price your property correctly. It
essentially is an overview of a price range much your property could sell for
in our current real estate market. We will be comparing to houses currently on
the market, houses that failed to sell (for whatever reason), houses under
contract (pending sale), and houses that have sold within the past year. While
location is important, the neighborhood is critical to pricing. People
frequently buy the neighborhood first, and the house second. The same home in a
different neighborhood can have a dramatically different value. The number of
similar unsold homes in the market area competing against your home is
critically important. Your home must be positioned competitively against like
kind homes in the market in order for it to sell. Remember
that pricing your property is not a "bidding war" between Realtors, and that the
Realtor is not the buyer!
The best REALTORS don't play the game of trying to "buy"
selecting a Realtor, proper pricing is the most important decision to be made
when selling a home. It is the most important factor affecting the final sale
price and the length of time required to expedite the sale.
A recent national marketing survey showed that the practice of pricing high
"just to test the water" is most likely an unfortunate waste of time. Similarly
detrimental is the practice of leaving an overly broad range for negotiation
between the asking price and that which is actually acceptable as a final sales
price. An overpriced property is not seen by nearly as many prospective buyers
, as one that is more realistically priced. You must have a buyer with whom to
negotiate before "room to negotiate" has any relevance. You will lose the
excitement that a new listing generates. Most activity on a listing comes
in our market within the first 90 days.
You will lose the most qualified prospects! Buyers will not "just make an offer
because they probably will never see your property. They will view the
properties that are priced within their purchase price range, knowing that they
cannot afford anything above their price ceiling.
Overpricing helps sell other, more competitively price homes first. Your home
may be used to demonstrate the good value of other properties. Your objective
should be to enter the market in a position that will attract prospects, not
drive them away.
Your home may become stale on the market. Prospects may wonder why it has been
on the market so long or if something is wrong with the property, even after you
lower your initial price. You may even have to settle for less than market
value. A house takes on a reputation surprisingly fast, so don't wear out your
welcome on the market.
One of the risks of overpricing is that a contract may fall through because of
appraisal problems. The lender may not be able to justify the inflated price as
it relates to loan value, considering it a high risk and ultimately refusing to
lend the buyer mortgage funds.
You lose a strong negotiating position when your home is on the market a long
time, both financially and mentally! Prospects will not "rush" to make an offer
on overpriced property, and you may feel compelled to accept less when they
The agent you list your home with cannot set the sales price of your home any
more than your stock broker dictates the price of stock sale. The selling price
is simply a function of supply and demand. Never let an agent bid for your
listing. Most unsold listings that expire on the market are due to poor
pricing, subjecting the owners to the risks discussed above.
My goal is for you to feel confident that you are being represented by an agent
and organization that is second to none. Why settle for less?
Home sellers can greatly benefit by having a professional home Inspection done
before placing their home on the real estate market.
A home inspection performed by a competent inspector provides the home seller
with useful information regarding the condition of their home.
The inspection is done by a third party, qualified and often is a bonded
inspector. The evaluation can limit the sellerís liability, as it is a written
document as to the propertyís condition.
A seller can complete the residential property disclosure with more confidence
with the assistance of a professional.
In addition, the seller will have an opportunity to make necessary repairs and
improvements. This can be done on the sellerís timetable with ample time to get
the work completed and at the best price.
Sellerís that have this information are less likely to be surprised later, after
signing a contract, to discover that they have unexpected repair expenses.
The seller can expect to maximize their selling price with evidence of the
condition of the property and the needed repairs completed. Oftentimes, buyers
will deduct from their offer to purchase more than the actual cost of a repair
simply because they may not know how to price the repairs. Buyers usually over
estimate to protect themselves.
Look at your house, as if you were seeing it for the
first time, and be as critical as buyers will. Open up space, closets, storage
as much as possible because openness creates a positive impression with buyers.
Your ideal goal is to show the property in "move-in condition" without a thing
A first impression is crucial in selling a home. Remember that when a prospect
comes to look at your home, the first impression (curb appeal) is vital. Your
front lawn and other landscaping should be neatly trimmed and mowed. Make
certain that your yard is clean of refuse and leaves. The walk should be swept
and, in winter, remove ice and snow from walk and steps. The front door must be
clean and fresh looking, the doorbell in working order. Seventy percent of the
time a potential buyer will drive past your home to see the outside before they
will make an appointment to see the inside.
Fix leaky faucets.
Dripping water suggests faulty or worn-out plumbing. Discolored,
rust-stained sinks should be thoroughly cleaned.
Decorating for a quicker sale.
Faded walls and worn woodwork will reduce the appeal of your
house. Why describe how your house could look... when you can show how it does
look. A minor investment in paint could pay bigger dividends to you in the form
of a better price and a quicker sale.
Let the sun shine in.
Open the drapes and curtains. Clean the windows. Dark and dreary
rooms do not appeal to most home-buying prospects. Make sure that the window
treatments are freshly cleaned or laundered.
Little things mean a lot.
Loose door knobs or cabinet pulls, sticking doors and drawers,
wobbly hinges, stuck windows- all are negative factors. Check and repair all
these seemingly minor flaws, since they do detract from the value of your house.
Keep stair ways and corridors clear and clean of clutter. In addition to being
unattractive, clutter causes accidents.
Top to bottom.
Let prospects see the potential of your attic, basement, garage and other
utility/storage spaces by removing junk and other articles. Neatly stack
cartons, etc. If the storage spaces are dark, a coat of paint or extra lighting
can do wonders.
Love big closets!
We all love closets and you can make them look even bigger by
having them clean, neat and well organized. Get rid of old clothes and cartons
that take away from the spacious look.
Bathrooms sell homes.
sparkle. Clean stained sinks and bowls, repair any damaged or discolored
caulking around bathtubs and showers, be sure towels and area rugs are bright,
make certain all light fixtures and bulbs work.
Wake up your bedrooms.
Keep bedrooms bright. After the prospects are gone you can close
the drapes. Remove excess furniture to avoid a crowded look, use attractive and
colorful bed linens and spreads.
Can you see the light?
Illumination in your home can be the "welcome sign" for every
prospect. Turn on all of the exterior and interior lights--including the accent
and picture lights--when your home is shown at night.
Potential buyers will feel like intruders and want to hurry through your house
if there are people around.
Silence is golden.
When showing your house, turn down, or off, radios or television
sets. Let the salesperson and buyers talk freely without having the noise of a
Put the pets out.
Keep all pets out of the way and not underfoot.
Be it ever so humble there's no place like home.
Don't apologize for the
appearance of the house. If something out of the ordinary should happen to
mess-up the appearance, inform the salesperson when you are first called for the
This is not a garage sale.
Don't try to sell the potential buyers any of the furniture or
furnishings that you don't want to take with you. These are details that can be
Money that both
buyer and seller credit to each other at closing, including taxes and down
professional opinion of a property's value based on its style and appearance,
construction quality, usefulness, and the value of comparable properties.
A written report by an
appraiser containing their opinion as to value of a property and the reasoning
leading to their opinion. The factual data supporting the opinion, such as
compatibles, appraisal formulas, and qualifications of the appraiser, will also
be set forth.
ASKING PRICE (Listing Price):
Price at which the owner
wishes to sell a property.
BONA FIDE PURCHASER:
A purchaser in good faith, for
valuable consideration, without notice or knowledge of adverse claims of others.
subsidy, paid at closing which either temporarily lowers monthly payments for
the first few years of the loan, or permanently lowers the payment for the
A market condition favoring the buyer. In real estate , when more
homes are for sale than there are interested buyers.
These are costs related to the loan, paid in addition to the down
payment on the closing day. May include Abstract of Title Search, Title
Examination, Document Preparation, Notary Fee, Attorney's Fee, Title Insurance.
An offer (instead of acceptance) in response to an offer.
Actually, any one of many conveyancing or financing instruments,
but generally a conveyancing instrument, giving to pass fee title to property
DEPOSIT or EARNEST MONEY:
Money given by the buyer with
an offer to purchase. Shows good faith. Also called earned money.
A one time charge paid at
closing used to adjust the yield on the loan to what market conditions demand.
EQUAL CREDIT OPPORTUNITY ACT:
Federal law granting women
certain independent status, and preventing lenders from considering such
negative credit aspects as the possibility of a woman having children and
dropping out of the labor market.
FAIR CREDIT REPORTING ACT:
A federal law
giving a person the right to see his or her credit report so that errors may be
The highest price a willing buyer would pay and a willing seller
by which real estate is hypothecated as security for repayment of a loan. An
instrument that pledges real estate as collateral for a loan.
MULTIPLE LISTING SERVICE:
A networking computer system
in which real estate firms share information about their clients' homes that are
OFFER TO PURCHASE, PURCHASE OFFER, EARNEST MONEY AGREEMENT
PURCHASE AGREEMENT, DEPOSIT RECEIPT:
A document that lists the
price, conditions, and terms under which the buyer is willing to purchase a
A formal determination by a mortgage company of how large a
mortgage a buyer can afford.
Informal determination by a mortgage company of how large a
mortgage a buyer can afford.
SALES PRICE MAXIMUM:
Maximum sales price for the
different type of mortgages.
The allowable amount a sell
can contribute toward a buyers closing costs prepaid discount points. All
mortgages have limits.
SETTLEMENT OR CLOSING:
The meeting between seller and
buyer when the property legally changes hands.
A recognized right of property ownership. Title is evidence by a
written deed. A loan will not close until the title company has assured the
lender there are no hidden problems with a title to a piece of property. Title
companies trace all claims, lawsuits, easements and liens which may encumber or
cloud the title to a property.